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Nowadays life is hectic, demanding and more and more stressful. Such a lifestyle makes us devote less and less time and attention to preparing meals and providing for their complexity and variety. This may cause obesity and the related cardiovascular disorders, as well as, quite commonly, mental discomfort due to awkward figure and low physical fitness of the body. Inadequate diet, combined with impoverished food and its genetic modifications, enhances the demand of human body for food supplements. For those reasons, the unorganised and still developing market of supplements and low-fat food products is one of the most prospective investment areas which has been confirmed by examples from many Western European countries. VITAMIN SHOP® provides professional response to the growing market demand, at the same time offering excellent opportunities to organise and achieve the commercial success. VITAMIN SHOP® is the first and the biggest chain of shops offering low-fat food products in Europe